• "Clothes aren't going to change the world. Women who wear it will"

  • - Anne Klein
  • Safi women are:

  • World-changing, Forward-thinking.

"Clothes aren't going to change the world. Women who wear it will"

- Anne Klein

Safi women are:

World-changing, Forward-thinking.

Feminine Design

As young women living in London, one of the world's fashion capitals, we continuously notice a lack of tailoring in both fast-fashion and sustainable clothes. It has become extremely hard to find items that fit you perfectly because of the massive scale at which clothes are being produced. 

The lack of tailoring has also come hand-in-hand with a return to basic genderless lines.

By creating items of clothing tailored to feminine shapes, we envision a brand inspired by elegant vintage details.

We cannot help but fall in love when we look back at women icons of style and beauty such as Sophia Loren and Audrey Hepburn, status symbols of delicacy, elegance and femininity, yet empowered.

We imagine Safi women just like them, independent and gracious. 

It is easier, cheaper and faster for fast fashion manufacturers and designers to leave well done tailoring behind in their designs and because of this, clothes have lost their shape.

Instead, our coats are staple, well-tailored, long-lasting pieces that unite vintage details with modern designs and approaches to sustainability. Discover our collection