How it started
We first learnt about the disastrous effect of fast fashion during the summer of 2018 after watching the award winning documentary ‘The True Cost’. Sitting in Hyde Park in London on a warm summer afternoon, chatting about sustainable clothing brands, we realised something was missing.
Although we were excited to see various sustainable clothing brands rising against fast fashion chains, none of them really captured the vision of what we wanted sustainable clothing to look like.
Whereas most sustainable clothing brands are going for the practical, minimal, basic and sometimes genderless look, we want to associate sustainable clothing with uniqueness, quality, elegance and femininity.
We envision sustainable fashion to be more than just a basic white tee.
We got so excited about our ideas and designs that we couldn’t stop talking about it. There was nothing left to do but start! We spent months learning about sustainable textiles, design and pattern cutting. And when we were ready, we decided to base our brand in Peru. This is because South America has an innovative and growing eco-fashion industry, which we knew would provide plenty of opportunities to combine social and environmental sustainability.
From simple drawings
To delicate garments